6 Oct 2011

Facebook: Apple went silent over the weekend, announcements curtailed


Apparently, Tim Cook & Co indeed had some more stuff to announce at Apple’s iPhone 4S launch event earlier this week, including a Facebook app for the iPad. But Apple just “went dark” over the weekend, if Robert Scoble’s source at Facebook is to be believed. Apple’s leadership knew the sad news that could come their way anytime, and keeping that in mind, in hindsight we believe Tim Cook and his team did a great job. Below is an excerpt of what Scoble posted on Google+ moments ago.
Today a guy I know at Facebook told me that Apple just “went dark” this weekend and stopped answering emails and phone calls (they had amazing new iPhone and iPad apps and a new developer platform all ready for announcing). Folks inside Facebook thought they had done something massively wrong. No, they hadn’t. Truth is you had something deeper to deal with.

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